Dongjing packaging has been upgraded: from manufacturing factory to B2B packaging supply chain service provider
release date: Source: Wenzhou editor in charge: Bao's number of Views: 4294 copyright and disclaimer
core tip: from a little-known small factory in the 1990s, Zhejiang Dongjing packaging has developed into one of the leading enterprises involved in formulating China's packaging industry rules. Over the past 20 years, focusing on the needs of customers, Zhejiang Dongjing packaging has gradually adopted the concept of "packaging + interconnection", Realize the complete transformation to the service mode of "packaging manufacturing + overall packaging solutions"
[China Packaging News] from a little-known small factory in the 1990s, it has developed into one of the leading enterprises participating in the formulation of China's packaging industry in order to effectively support the national new urbanization construction industry rules. Over the past 20 years, Zhejiang Dongjing packaging has gradually realized the complete transformation to the service mode of "packaging manufacturing + overall packaging solutions" by focusing on the needs of customers with "packaging + interconnection"
photo taken by yangbingjie at the production site of "Dongjing packaging"
walking into Zhejiang Dongjing packaging company, we can see the weight of "customer" in the development pictures of the hall on the first floor. Almost every service mode has the word "customer"
focusing on the needs of customers, this traditional packaging enterprise can get solutions from design, auxiliary materials, logistics and all the problems about packaging. However, if the quality is poor
the universal joint cage products of an automobile and motorcycle parts enterprise in Ouhai are connected by two thin tubes between the three thick ends. At that time, they were loaded in wooden cases for export. The packaging materials are expensive and bulky, which are inconvenient to be loaded and unloaded. They also have to accept the environmental protection inspection of the customs. The Dongjing team has made small square cartons and long round tubes for their "tailored" products, and then put a set on the products. This small change saved the company more than 3million yuan a year
from a little-known small factory in the 1990s, Dongjing packaging has developed into one of the leading enterprises involved in formulating the rules of China's packaging industry. Over the past 20 years, focusing on the needs of customers, Dongjing packaging has gradually realized the complete transformation to the service mode of "packaging manufacturing + overall packaging solution" by "packaging + interconnection"
in order to reduce the production cost of enterprises, Dongjing launched paperboard group purchase, which can directly place online orders through the packaging trading platform app. Group purchase has changed the traditional way of placing paperboard orders, occupied the Wenzhou market with the advantages of low error rate, convenient process and stable logistics, and started an ex situ replication mode. Jinhua, Ningbo and other places were attracted by this mode and reached strategic cooperation with Dongjing
aiming at the poor packaging design ability, the "packaging shop" was launched to solve the problems of design, factory and auxiliary materials. Aiming at the pain point of high logistics costs for customers, Dongjing has developed a market-oriented freight calling software to provide customers with convenient logistics services on the basis of solving the problem that enterprises use experimental data to put their own freight into the experimental machine
today, Dongjing packaging has formed a new business system based on Dongjing e-commerce, integrating paperboard group buying, good luck all the way, packaging shops, integral mall, packaging automation and other "packaging + instrument measurement accuracy has also reached the national accuracy level 0.5 interconnection". From a traditional paper product processing enterprise, Dongjing packaging has turned into a B2B packaging supply chain service platform enterprise
user experience is the starting point and foothold of transformation
this is a case mentioned many times. There was once a batch of boxes worth nearly 100000 yuan, which were intercepted by the quality department responsible for quality control just before leaving the factory because of printing defects. Before that, the company had never had such a big product quality accident. The relevant person in charge asked the chairman jiangmengyou for instructions on how to deal with this batch of problematic products. Jiangmengyou asked all the employees of the company to gather at the factory square. They trampled all the problematic products together and treated them as waste paper
"quality is the dignity of Dongjing people." Adhering to the concept of service first, Dongjing packaging has developed rapidly. In recent years, the market share has increased from 10% to 30%, the customer coverage has increased from 30% to 98%, and the sales accounting period has changed from an average of 45 days to prepayment
behind the magnificent butterfly change, Dongjing is eager for and attaches importance to talents. In recent years, Dongjing packaging has spared no expense to invest heavily in recruiting talents and attracting talents nationwide through a series of preferential policies such as "high salary plus equity". At present, many people in the company's management team have worked in well-known technology enterprises such as Huawei, Alibaba, meituan, Neusoft, and Dianping
there are no outdated industries, only outdated concepts
in recent years, the word "innovation" has been used frequently. We all know that innovation is imperative. But what is real innovation and how can innovation succeed? This makes many people engaged in traditional industries confused
from the perspective of trends, intelligence and interconnection will certainly bring many opportunities. In the face of various impacts, enterprises engaged in traditional industries are like sailing against the current. However, some traditional enterprises will break through the resistance and survive well. The transformation and upgrading of Dongjing packaging has once again proved that to reach the other side, enterprises should lay down their burdens, be brave in trial and error, and be brave in innovation
of course, twists and turns are different from blind twists and turns. We cannot simply change for change and create for creation. Instead, we should follow the rules and regulations of the industry and continue to surpass ourselves. For more than 20 years, Dongjing has only done things related to packaging. This is another enlightenment that Dongjing packaging has given us: the most important thing for an enterprise is to do a good job in its main business. Only by being specialized, deep and thorough can it really be refined, strong and Make it bigger