The hottest smart home market is in the ascendant,

  • Detail

The smart home market is in the ascendant, but the competition for entry is becoming more and more intense

in recent times, the giants in the market have acted frequently. Manufacturers have launched TV products one after another to engage in cross-border activities, while enterprises continue to establish protective barriers to resist. But it is certain that everyone's enthusiasm for smart home is closely related to the attractiveness of this market

according to the forecast data of statista, the average annual compound growth rate of the domestic smart home market is about 45.3% from 2017 to 2022. It is expected that the market scale will reach 162.7 billion yuan in 2022, and the market penetration will rise to 21.2% by 2022

in the face of this big cake, both hardware companies and Internet enterprises can't help grabbing the smart home market. However, to seize the smart home market, the first thing to bear the brunt is to compete for the smart home entrance. However, the current situation is that the smart home market is in the ascendant, but the competition for entry is intensifying

(picture source network, intrusion and deletion)

Why do Internet enterprises prefer smart speakers

as mentioned above, due to the popularity of smart home, there are many kinds of smart terminals, but the product differentiation is not prominent, so the homogenization phenomenon is very serious. This makes some enterprises that have no experience in hardware products get the opportunity to enter the market, among which the most active is the Internet enterprises

Baidu's "Xiaodu", Alibaba's "tmall genie",'s "Ding Dong" and so on ensure the effectiveness of customers' work. There are countless similar products, and the price is not expensive. However, the problem is that there is no obvious gap in sound quality, wake-up rate and appearance design. Therefore, it may lack long-term competitiveness in market share, and it is very easy to trigger a price war, forming a situation in which all parties are laborious and thankless

in essence, smart speakers are actually inferior to the word "smart", and they don't even have much advantage in sound quality. After all, they are trapped in cost. The most important thing is that the human-computer interaction function of smart speakers is not smart enough due to lack of technology. It can be said that at this stage, the smart speaker is just a new gadget for most users. It's OK to "flirt" with the voice assistant occasionally, and there will be no chance to appear again most of the time

for this reason, in the view of professionals in the industry, it is premature for ordinary users to use smart speakers as smart home entry

however, it is undeniable that the technology support of Internet enterprises has a great impact on the development of smart speakers. Take Baidu Xiaodu as an example. The hardware platform built by Baidu integrates Baidu cloud services and a complete set of free solutions, which means that users can obtain a complete set of smart home solutions through Xiaodu

but what about the actual experience of users? For example, is the distance limit of voice interaction applicable in every family scene? These details remain to be discussed

of course, the most embarrassing thing is that it doesn't matter if the voice assistant only executes according to the user's instructions, but the problem is that the extreme complexity of human language makes the machine's recognition and understanding of human language at a lower level, which makes many voice assistants have many "jokes" on voice recognition and feedback. This will naturally lead to poor user experience, but this problem is not easy to overcome at this stage

manufacturers who "reach out" everywhere wantonly "barbaric invasion"

speaking of intelligent hardware, major domestic manufacturers are the main force. Xiaomi has many smart home accessories products, and Huawei has previously explored smart home with the help of relevant smart hardware products. At present, it has launched a smart screen to cover home scenes with various smart products to increase the possibility of access. However, in the process of laying out the smart home market, manufacturers are inseparable from their main business -. In general, intelligent hardware enterprises have adopted + intelligent hardware (intelligent appliances) to build their own platforms

but the problem that enterprises need to face is how to attract more participants to join their own platform. At present, for entrepreneurs who are committed to intelligent hardware, such platforms have great appeal, and many small hardware products have joined. But for large household appliance manufacturers, it is not very attractive. After all, they also want to be smart home portals

therefore, many enterprises choose to try to make smart appliances by themselves. Among them, Xiaomi is the first to start, while Huawei is more promising

first of all, Xiaomi laid out the lot terminal market relatively early, and at present, from the perspective of activity, Xiaomi is still in the stage of industrialization, informatization, urbanization, marketization and internationalization, and department stores are by no means in vain. The number of connections of about 100million units is enough to show that Xiaomi is relatively mature in the lot terminal market. At the same time, Xiaomi has also been involved in air conditioners, TVs, and other household appliances in recent years

although Huawei didn't start early, its foresight and technical background can support it to go further. In particular, Huawei's "1+8+n" whole scene intelligent strategy, while considering the absolute core entrance, also extends the entrance of multiple scenes. Including the smart screen launched in front-end time, it is also one of the eight important entrances

unfortunately, although enterprises have comparative advantages in hardware entry equipment, compared with Internet enterprises, enterprises still need no second export to further improve in the service field. For this reason, the factory guides material suppliers to constantly improve their basic R & D strength and innovation ability. At this stage, suppliers are covering more fields to improve their voice, and hope to attract more partners

traditional household appliance enterprises bet that the industrial alliance will find another way

as we all know, the smart home scenario can never be closed, it must be open

in fact, the traditional household appliance enterprises were the first to notice the trend of smart home. As early as 2009, Haier had launched IOT air conditioning, but due to the limitations of technology and strategy, the traditional household appliance enterprises have done very limited in smart home. When the wave of IOT hit in an all-round way, mainstream home appliance companies have chosen to use industrial alliances to build smart home portals, such as establishing various open platforms

in the eyes of industry insiders, household appliance enterprises have obvious advantages as smart home entrants. With years of operation in the household appliance industry, they have already formed a perfect supply chain, sales channels and after-sales service, which can be extended to all villages and towns. More importantly, household appliance enterprises' understanding of household appliance products is far more accurate than enterprises and Internet enterprises. In addition, home appliance enterprises can also attract a group of small smart home manufacturers, build a unified open platform and provide corresponding technical support, which is also a way out

however, the disadvantages and advantages of home appliance enterprises are equally prominent. The smart home open platform itself is far from enough to rely on hardware devices. It must have the ability of software development and cloud services, which is precisely what traditional household appliance enterprises lack. The current situation is that almost all home appliance giants want to build their own smart home platform, but from the perspective of experience, the vast majority are difficult to be called excellent, just pass

of course, there are also individual "heterogeneous" in household appliance enterprises. For example, Gree is trying to cut into the import competition by making its own products. Unfortunately, the sales volume of Gree is really embarrassing. Of course, from a historical point of view, there are not a few home appliance enterprises involved in the industry, but few can really succeed

finally, it can be said that all forces have the ambition to touch the smart home entrance, but they do not have the level to complete it alone. Therefore, there is also a saying in the industry that everyone should cooperate with each other, abandon some market competition concepts, and complement each other in strategy. Otherwise, the smart home entrance may only eventually become the laughing stock of everyone

even in terms of selection, users can use different devices as portals for different application scenarios. If you subdivide the smart home scene, including the living room, dining room, bedroom, bathroom, kitchen and other scenes, and different scenes use different subdivided entrances, it may also become another development trend. Of course, this model still needs to be further divided by various forces, but smart home is a big cheese cake. Indeed, only through cooperation can we get more cheese

(source: electronic enthusiasts, invasion and deletion)

Copyright © 2011 JIN SHI