Problems and suggestions of the hottest digital pr

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Problems and suggestions of Shanghai digital printing industry

overview of Shanghai digital printing industry

Shanghai digital printing industry started early, developed rapidly, and has great characteristics. Shanghai digital printing developed from several streets of Digital Express printing shops, which are very representative of green printing, and can basically reflect the development status of Shanghai digital printing industry. Shanghai Light Printing Industry Association conducted in-depth research on these typical digital fast printing streets in Shanghai twice in 2006 and 2008

(1) after visiting the digital express printing shops on the front line of Chifeng Road, I generally felt that 2008 was not as prosperous as 2006. There were 18 stores in the survey in 2006. When the survey was conducted again in 2008, it was found that the number of stores did not increase, but only 13 stores remained. In addition to the original large-scale Tongkun, Guangyi, Daqi, Kangwei, etc., which are still holding their ground, such as Jingxiu, which has evacuated to Hongqiao Road and Xinzha Road to open a new place, the annual report of China's printing industry, some other small stores have disappeared. Although some new stores have been opened on Miyun Road and Zhangwu Road, they are not large in scale. In addition to Guangyi's introduction of mature advanced equipment such as canon c7000, most of the others are supported by old equipment

the person in charge of a fast printing shop on Chifeng Road believes that peers should not fight price war ink, but should work together to develop. Most express shop owners are helpless about the price war. High costs and low wages make it difficult for them. Press concave convex

(2) visited the first-line digital fast printing stores on Pudong Avenue. In 2006, a total of 30 fast printing stores were surveyed from Lujiazui to Jinqiao in Pudong, and the number basically remained unchanged during the survey in 2008

the 2008 survey also found that the Lujiazui financial district is basically no different from that in 2006. It is still the same as several old stores such as Kun, Jinkao, Mr. kuaiyin, EPEC, Kangwei, and no new competitors have joined. There are 21 stores from qicang stack on Pudong Avenue to jiajuqiao, with an increase of fourorfive stores in the past two years, all of which are large format spray painted stores

in addition, there are nearly 10 new stores around Maritime University, one of which is the network image digital store as a symbol of the new generation

(3) visited the first-line Digital Express Printing stores in Hongqiao area. In 2006, it was investigated that there were 23 stores in Hongqiao area from Shimen Second Road Xinzha Road to Zhongshan West Road, which increased to nearly 30 in 2008

the digital fast printing enterprises in these three regions account for about 40% of the city's fast printing industry, which is about 10% less than the statistics in 2006

at the same time, by folding and comparing the results of two surveys, we found that the New Digital Express Printing stores in Hongqiao area and along Pudong Avenue are large-scale, and I think they are environmental protection actions. "Equipment is also relatively advanced, which can meet the needs of high-end customers. The introduction of digital printing equipment in Shanghai Bookstore, large bookstores, high-end office buildings and other fast printing stores is still in its infancy

survey feedback of Shanghai digital printing enterprises

the survey of Shanghai Light Printing Industry Association in 2008 aimed at a more serious problem, and 50 questionnaires were distributed to 50 digital printing enterprises, 17 of which were fed back to HP, with a feedback rate of 34%

(1) 17 digital printing enterprises fed back the equipment configuration, and the total installed capacity was 143, including 62 color machines, 69 black-and-white machines, and 12 ad engineering machines. From the perspective of brand, the labels are mainly the equipment of Xerox (color), OSI (black and white), Kemei, HP and other manufacturers. Label

(2) 14 of the 17 digital printing enterprises reported annual sales. The total sales of these 14 enterprises was 118.69 million yuan in 2006 and 136.47 million yuan in 2007, an increase of 15% over 2006

basic information of the size of Shanghai digital printing enterprises surveyed:

(1) from the perspective of total installed capacity, the total installed capacity of these 17 digital printing enterprises is 143 sets, including 26 sets of Guangyi (10 sets of color, 10 sets of black and white, 6 sets of Engineering), 23 sets of Tongkun (9 sets of color, 8 sets of black and white, 6 sets of Engineering), 12 sets of Tongchen (10 sets of color, 2 sets of black and white), Fault analysis and troubleshooting of 13 meizhishi (4 color, 9 black and white), 13 Yicai (2 color, 6 black and white, 5 small). In addition, there are 4 enterprises with 7 sets of equipment, 1 enterprise with 5 sets of equipment regional report, 4 enterprises with 4 sets of equipment, 2 enterprises with 3 sets of equipment, and 1 enterprise with 2 sets of equipment

(2) from the perspective of annual sales output value, the total sales output value of the 14 digital printing enterprises fed back in 2007 was 136.47 million yuan, of which the operation and management of Tongkun was more than 60million yuan, Guangyi was more than 17million yuan, Yicai was more than 16million yuan, Daqi was more than 8million yuan, Tongchen was more than 6million yuan, water supply and runban was more than 5million yuan, liangyintang and kuaifeng were more than 5million yuan, and Jielong, meijishi, Shenglong, freshman, etc. were more than 2million yuan, The other two are more than 1.8 million yuan, and the other two are more than 500000 yuan. Among the 14 digital printing enterprises, 13 have increased detection systems and instruments compared with the total sales output value in 2006, and the sales output value of one enterprise has increased by 100%

(3) from the perspective of total assets, the total assets of the 14 digital printing enterprises fed back are 99.32 million yuan, 20million yuan for Yicai, 10.59 million yuan for Caifeng, 10million yuan for Daqi map printing, 9million yuan for Yinjiang and kuaifeng, 8million yuan for Guangyi, 7.07 million yuan for Meishi, and 6million yuan for Jielong and Dayi (Digital Department). Others, 1 enterprise is 4.8 million yuan RFID, and 3 enterprises are 2.8 million yuan RFID? 3.1 million yuan, 800000 yuan for one. Other packaging

(4) from the area of business site, Yicai 3000m2, Yinjiang 1900m2, Guangyi 1700m2 food packaging, Jielong 1500m2, Shenglong 1000m2, Daqi 900m2, Tongchen 800m2, Caifeng 700m2 film, and the rest are between 200 and 500m2

(5) in terms of the number of employees, Guangyi has 230 people, Yicai has 90 people, Daqi has 75 people, Caifeng has 70 people, Tongchen has 60 people, liangyintang and meizhishi have 50 people, Yinjiang and kuaifeng have 45 people, Jielong has 40 people, and the rest are under 30 people for high fidelity printing, and the minimum is only 6 people

problems and suggestions in digital printing industry

1 Existing problems

through the visit and investigation of Shanghai digital printing industry, it is found that the following problems exist in Shanghai digital printing industry at present

(1) equipment. The new machine is expensive, with more one-time investment and high depreciation rate (rapid elimination and renewal), which is not conducive to upgrading. The equipment quality is not perfect, the printing market is not maintained in time, and the utilization rate is not high. The software upgrade is not timely, the utilization rate is not high, and the update lags behind. The high cost of software and large price fluctuations have caused losses to the early introduction enterprises. The practicality of professional output of professional management software needs to be improved, and the price needs to be lowered. The printing format is small, and the post press binding equipment can be selected less, so it is necessary to introduce advanced production-oriented equipment

(2) talent. There is a shortage of professionals (design and production, etc.), the flow of talents is frequent, government policies and supervision are poor, the stability is poor, the overall quality is low, and the training is not in place. This is also a common problem in the domestic digital printing industry. Enterprise

(3) competition. The disorder and homogeneity of market competition are serious, the low price competition is fierce, and consumers lack recognition. The market competition needs to be run in and standardized

(4) market. The mechanism of market economy is imperfect, and there is a lack of unified market guiding price. The digital printing industry should cultivate a good market environment, improve the level of specialization and intelligence, and avoid low threshold, homogeneity and regional war. The government, enterprises and users need to work together to seal up the market on December 30, 2017

(5) brand. There are few digital printing enterprises with brand effect, and the promotion is weak. The brand effect of digital printing enterprises needs to be further developed. Digital printing equipment is almost monopolized by imported equipment suppliers, which increases the operating costs of digital printing enterprises. It is necessary to issue anti-monopoly regulations for digital printing equipment manufacturers. The purchase of machines by enterprises should be included in the protection of consumer rights and interests, and suppliers should be supervised and managed by functional departments. Banks should relax their lending easing for the introduction of digital printing equipment

(6) technical aspects. Insufficient localization of software, poor prepress processing capacity, lack of design capacity, insufficient stability of equipment, resulting in high depreciation costs. The technical level is unitary, the comprehensive ability is weak, the book review, the technical improvement is slow, and the overall technical level is in a non rising hovering state

2. Some suggestions to the government

Shanghai digital printing industry hopes to get the support of the government, and puts forward some suggestions to the government

(1) improve the quality of enterprises. We should raise the entry threshold for digital printing enterprises and control the total number of fast printing enterprises

(2) introduce guiding price system, digital printing quality standardization system and color standards

(3) plan the distribution of printing enterprises, and provide preferential rent policies in the planning area. Encourage enterprises to develop market application models of independent innovation

(4) carry out high-tech appraisal for enterprises, and support them in terms of policies, funds, tax relief and so on. Let digital printing enterprises enjoy the preferential treatment and subsidy policies of high-tech enterprises and bank loans directly guaranteed in terms of equipment introduction, technical maintenance, prepress equipment, consumables import, product export, sales tax, etc

(5) in addition to government secret documents, the printing business should be opened to the society to improve the utilization of resource allocation

(6) in view of the current situation that there are many small companies like workshops in digital printing enterprises, die cutting, hot stamping and indentation, we should strengthen the policy guidance for the structural adjustment of the digital printing industry

(7) set up digital printing professional schools to cultivate digital cutting-edge talents

(8) improve the implementation rules of the labor contract law and increase the tax base

(9) improve the market share of domestic equipment. The picture and text company basically introduces imported equipment. Its whole machine and accessories have high prices and high update rate. In principle, it can be said that it works for equipment suppliers, and measures should be taken to deal with this monopoly phenomenon. Digital printing press

(10) strengthen the guidance of purchase service items for industry associations, and give play to the role of social organization functions of industry associations

3. Expectations for industry associations

(1) strengthen the influence of industry associations on market prices and enhance the overall competitiveness of the industry. Encourage enterprises to innovate independently, improve the core competitiveness of printing materials, actively explore the direction of the digital printing market, and take the road of differentiated competition. The business volume of graphic market is large, but the market recognition is not high. We should strengthen market development

(2) strengthen talent training and the construction of it process and ERP management system. Strengthen corporate brand strategy, promote and hold member salon fellowship activities with various themes, so as to realize the sharing of resources in the industry, cosmetics packaging, and improve management efficiency and the utilization of man hours in human and property

therefore, we should pay attention to the choice when choosing. (3) strengthen the awareness of industry development planning, carry out the exchange of technical products of industry associations, and guide member enterprises to be enthusiastic about the work of the association and seek common development. Go out to study, visit and exchange successful experiences with foreign provinces and cities, and experience in the use of new equipment and products, and organize members to visit and exchange abroad to lead members to make practical progress

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